Mission Statement

To increase the breadth and depth of our integrated business model via capitalizing on emerging opportunities and being risk-sensitive

To promote traditional herb agro-tourism locally and internationally

To secure the quality, supply and pricing our raw materials via ownership of traditional herb plantations and undertaking related R&D activities

To continuously improve shareholder returns through revenue diversification, cost optimisation and appropriate investment policies

To be a responsible corporate citizen that embraces integrity, ethics and exemplary corporate governance to deliver value to our stakeholders

To continuously improve and expand the quality and range of our products to address total health and wellness

To develop our competency in herbal nutraceutical retail via strategic partnerships and investments

 To interface and engage with customers through innovative and creative channels

To create a conducive and rewarding working environment by promoting teamwork, creativity, integrity and performance

To address our customers’ needs by being proactive, innovative and exceeding their expectations 

To be commercially-minded and customer-driven in the area of product development

To adopt world class standards in product development, fermentation and research, herbal cultivation and manufacturing

To continuously improve our strain extraction methodologies and to discover new medicinal mushroom species and herbs for commercialisation 

To undertake collaborations and strategic partnerships with leading thought partners and experts in the area of biotechnology and herbal nutraceutical-related research 

To be technology-driven, innovative and cost-conscious in the development of new fermentation techniques, production and cultivation methods

To expand our regional footprint via strategic partnerships and mergers & acquisitions

To strengthen our brand by delivering effective and innovative products, building consumer awareness and appropriate market positioning